7 Best Celebrity Makeup Brands: Selena Gomez, Rihanna, and More (2025)

Celebrity beauty brands have exploded onto the cosmetics scene, with seemingly every A-lister launching their own line of lipsticks, foundations, and eyeshadows. But with so many star-powered products flooding the market, it’s becoming increasingly difficult to distinguish genuine quality from famous-name marketing. After extensive research through consumer experiences and professional makeup artist opinions, we’ve evaluated these brands based on formula quality, shade range, packaging durability, and real-world performance. From red carpet-ready foundations to everyday essentials, our comprehensive review cuts through the hype to reveal the best celebrity makeup brands that truly deliver makeup worthy of their star power.

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Top 7 Celebrity Makeup Brands, Ranked by Beauty Experts

1. Fenty Beauty

Since its 2017 launch, Fenty Beauty has revolutionized the celebrity makeup landscape, setting new standards for inclusivity and commercial success. According to Beauty Packaging, the brand has achieved an impressive 9.76/10 rating and generates over $582 million in annual revenue. The company’s commitment to serving all skin tones has propelled its expansion, including a significant move into eight African countries and a memorable spotlight during Rihanna’s Super Bowl performance.

The numbers behind Fenty’s success are staggering. Rihanna maintains a 50% ownership stake in the company, which has been valued at approximately $2.8 billion, according to Grazia Magazine. The brand’s influence extends far beyond traditional retail, with Grazia noting an extraordinary social media presence that includes 12.6 million Instagram followers and over 3 billion TikTok views under the Fenty Beauty hashtag.

What truly sets Fenty Beauty apart is its unwavering commitment to inclusivity, offering 50 different foundation shades to accommodate diverse skin tones. This dedication to representation has resonated globally, with Grazia reporting that the brand attracts around 656,000 monthly searches worldwide. Beauty Packaging notes that this approach has made Fenty Beauty the benchmark against which other celebrity beauty brands are measured, consistently proving that commercial success and inclusive beauty can go hand in hand.

2. Rare Beauty

Rare Beauty isn’t just another celebrity makeup line, it’s Selena Gomez’s love letter to self-acceptance and mental wellness. Beauty Packaging reports that the brand has earned an impressive 8.97/10 score, landing it firmly in the top three most successful celebrity beauty ventures. But what really sets this line apart isn’t just its high-quality products – it’s the mission to shatter those pesky perfectionist standards we’ve all been fighting against.

Talk about making an entrance – when Gomez launched Rare Beauty during the peak of the pandemic in 2020, it didn’t just survive, it thrived. Within its first year, the brand raked in $60 million in revenue, keeping everything accessibly priced under $50 at Sephora. Even more impressive? Cosmetify’s data shows it claimed the crown as the most-googled celebrity beauty brand between February 2022 and January 2023 (SCMP). Not too shabby for a pandemic baby!

The brand’s success isn’t just about pretty packaging and perfect formulas. Real Simple says that the line perfectly aligns with Gomez’s own journey of self-acceptance, including her candid discussions about her lupus diagnosis and body image. By weaving mental health awareness into the very fabric of Rare Beauty’s identity, from uplifting product names to inclusive marketing, Gomez has created more than just another makeup line – she’s built a community that celebrates authenticity in all its forms.

3. Kylie Cosmetics

From lip kits to a billion-dollar empire, Kylie Jenner’s beauty brand has proven she’s more than just reality TV royalty. Grazia Magazine reports that Kylie Cosmetics has an impressive 25.6 million Instagram followers – the highest among celebrity beauty brands – and has taken TikTok by storm with a staggering 2 billion posts under its hashtag. Not bad for a brand that started with a simple lip kit back in 2015!

While many doubted whether another celebrity beauty line could make waves in an already crowded market, Kylie Cosmetics has consistently proven the skeptics wrong. According to Beauty Packaging, the brand has evolved far beyond its famous lip products, expanding into skincare, baby products, and even unexpected collaborations like the Batman x Kylie collection. Talk about keeping things interesting! And if you’re wondering about search popularity, Grazia says the brand pulls in around 246,000 monthly searches, landing it squarely in fourth place among celebrity beauty brands.

The business savvy behind the brand is just as impressive as its social media presence. It’s no secret that Jenner’s masterful use of her social platforms has been crucial to the brand’s success, helping to establish her as a serious business force. The proof? In 2020, cosmetics giant Coty saw such potential in Kylie Cosmetics that they purchased a 51% stake for a cool $600 million (SCMP).

4. r.e.m. Beauty

Who knew keeping a beauty brand under wraps for two years was even possible in the age of social media? But that’s exactly what Ariana Grande managed to do before launching r.e.m. beauty in November 2021. Allure reveals that when the initial 12 products finally dropped, fans couldn’t get their hands on them fast enough. The “Wicked” star approached her beauty venture with a unique chapter-based strategy, methodically rolling out everything from makeup to skincare to complexion products.

The numbers behind r.e.m. beauty’s success tell quite a story. According to Grazia Magazine, the vegan-friendly, sustainability-minded brand has rocketed to fifth position among celebrity beauty lines, generating over a billion TikTok views under its hashtag and amassing 1.8 million Instagram followers. For a relative newcomer to the beauty scene, this is impressive. The brand pulls in around 184,000 monthly global searches, proving that Arianators aren’t the only ones paying attention.

While the journey hasn’t been entirely smooth sailing – like a few bumps in the road when Grande’s business partner filed for bankruptcy – the brand’s trajectory has been spectacular. After launching with a collection of eye-catching products like liners, falsies, and that coveted plumping gloss, r.e.m. beauty secured prime retail real estate at Ulta by April 2022. The brand’s success shows that when it comes to celebrity beauty lines, sometimes the best strategy is to “thank u, next” your way through the challenges and keep innovating.

5. Florence by Mills

Meet Florence by Mills, the beauty brand that’s making waves with Gen Z while refusing to be boxed in as just another teen makeup line. Grazia Magazine reports that the vegan, cruelty-free brand has become a social media phenomenon, racking up over a billion TikTok views and nearly 218,000 posts under its hashtag – the second-highest among celebrity beauty brands. With around 292,300 monthly global searches, it’s clear that Millie Bobby Brown’s beauty venture has struck a chord.

Despite her “Stranger Things” fame and young following, Brown has bigger ambitions for her brand. In a conversation with Allure, she explained that Florence by Mills – sweetly named after her grandmother and her nickname – aims to strike that delicate balance between youthful energy and sophisticated appeal. It’s not about creating just another teen makeup brand; it’s about developing a beauty line that can grow with its audience, making everyone feel both playful and polished.

The brand’s success isn’t just due to Brown’s star power—the products themselves are earning loyal fans. Take the Instagram-worthy whale-shaped Under-Eye Gel Pads, which The Cut says have become a social media sensation not just for their adorable design but also for their legitimate puffiness-reducing powers. It’s this combination of fun and functionality that’s helping Florence by Mills carve out its own unique space in the crowded celebrity beauty market.

6. Rhode

Rhode Skin burst onto the beauty scene in the summer of 2022 with all the grace and minimalist appeal you’d expect from Hailey Bieber. According to Grazia Magazine, despite being relatively new to the game, the brand has already generated some serious buzz with 427 million TikTok views and over 820,000 Instagram followers. But perhaps most telling is the constant challenge of keeping products in stock, with fans refreshing their browsers hoping to snag the viral peptide lip treatments and glazing milks.

What sets Rhode apart from other brands? Real Simple points out that it’s the brand’s laser-focused approach, launching with just three carefully curated products rather than overwhelming customers with endless options. This less-is-more philosophy perfectly mirrors Bieber’s own approach to beauty, as she revealed to Allure when discussing her “clean girl” aesthetic. Instead of chasing trends, Rhode focuses on achieving that coveted “glazed donut” skin through essential products like the Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment.

The brand’s authenticity shines through in its commitment to simplicity and effectiveness. Allure says the product line feels like a natural extension of Bieber’s personal skincare philosophy rather than just another celebrity cash grab. With global monthly searches averaging 113,000 and growing, Grazia Magazine predicts Rhode is just getting started. Who knew the path to that enviable Bieber glow could be pared down to just three steps?

7. Honest Beauty

Before most celebrities were even thinking about creating beauty brands, Jessica Alba was busy revolutionizing the clean beauty space with Honest Beauty. Real Simple notes that Alba’s early entry into the market over a decade ago has paid off, with the brand now being a familiar sight across major retailers from Target to Ulta. But here’s the twist – this isn’t just another makeup line. Alba built an entire empire around the concept of clean living, expanding into everything from cleaning supplies to supplements.

Don’t mistake Honest Beauty for just another celebrity vanity project. According to Fabbon, it’s one branch of Alba’s larger mission that began with the Honest Company in 2012. WhoWhatWear points out how hands-on Alba remains with the brand, regularly jumping on social media to demonstrate new products and share application tips. This personal touch, combined with the brand’s commitment to clean ingredients, has helped transform what started as a Hollywood actress’s side project into one of the most respected names in celebrity beauty.

Note: This article was not paid for nor sponsored. StudyFinds is not connected to nor partnered with any of the brands mentioned and receives no compensation for its recommendations. This article may contain affiliate links in which we receive a commission if you make a purchase.